Award-Winning Sales
Performance & Improvement

Sales Performance
& Improvement

Experienced sales coaches passionate about the
profession of selling & improving sales performance.
Become Fluent in Sales

Become Fluent in Sales

We’re passionate about the profession of selling
& raising the performance & results of sales

Put the Science into Selling

Practical strategies & tools for exceptional results,
developed from extensive research.
Certified Partner
Certified Partner
Objective Management Group

Powerful Assessment & Evaluation
Tools for Revenues & Increased Success

Voted top sales assessment tool
for 7 consecutive years.
Objective Management GroupObjective Management Group
Featured Partner
Featured Partner
No.1 Sales and Marketing ToolNo.1 Sales and Marketing Tool

About Us

Become Fluent in Sales

Ventas is an award-winning team of experienced sales people, business people, trainers and managers who are passionate about the profession of selling and raising the performance and results of sales organisations.

Real people. Real experience. Real results.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

  • Ventas Sales Leadership Breakfast
  • Sales Coaching and Training
  • Ventas Become Fluent in Sales
  • Ventas Sales David Crabtree
  • Ventas Sales Pete Evans
  • Ventas Sales Seminar

Our clients typically increase their sales by 35% within 12 months
of working with us

Our Partners & Tools

We partner with renowned organisations that provide world-class, sales specific assessment tools to help our clients grow revenue.

Innovative, world-leading tools & strategies for enduring change & exceptional results.

Put the science into selling

A holistic approach to sales development using research-backed methodologies for measurable results.

Objective Management Group
Pioneering assessment tools to maximise sales team performance.

Understand & Improve Your Salespeople

OMG’s assessment tools are used by more than 11,000 companies & on 1m salespeople. 

Enable your sales team with award-winning softare trusted by clients in over 60 countries.


A complete sales effectiveness platform that enables you to develop a milestone-based, informative & actionable sales process & methodology.

Reveal the decisive moments of all your sales conversations.


Profile coachable insight on every rep on every call, to improve performance and revenue.


Get In Touch

Real People. Real Experience. Real Results.

Contact Us
Request a call-back

Sales News & Blog

Insight, advice and opinion to help grow sales in your business

2304, 2020

Does everyone in your team need to go on a sales course?

By |April 23rd, 2020|Sales Coaching, Sales People, Sales Training|

It’s common practice for all sales staff to be offered the same professional development opportunities. After all, you can’t send one team member on a sales course and not another… or can you?  One question to ask above all others Although well-intentioned, sometimes providing equal opportunities for all your staff can actually backfire. You may end up spending unnecessary money investing in training programmes that quite simply don’t work for your entire team. Everyone is different, and therefore thrives in different learning environments. What works for Tom probably won’t work for Jerry – and vice versa. Before you invest in team-wide training, it’s important to ask the question: does everyone really need this? Will they all benefit from it? The reality is, some of your staff will be performing better than others. Some probably have what it takes to continue selling to [...]

604, 2020

6 things that should always come before corporate sales training

By |April 6th, 2020|Sales People, Sales Performance, Sales Training|

When it comes to improving sales performance, investing in sales training tends to be the first port of call – but it should actually be one of the last stops on your journey. Sales training is only effective if you have the right strategic framework in place before you start the course. If your staff undertake training without undergoing proper preparation, they will be less likely to retain what they learn – or even worse, the course might be completely irrelevant to their situation. It’s much better to take some time to identify what your staff truly need to learn, than to rush into a sales training programme that might or might not be suitable. Fortunately, with a bit of forward thinking you can stop taking a gamble on sales training and instead invest in courses that are right for your team. Here are six [...]

2303, 2020

Forget talent and charisma: consistency is the key to sales success

By |March 23rd, 2020|Sales People, Sales Performance, Sales Process|

The ‘successful salesperson stereotype’ is widely recognised throughout the sales community and society at large.  It's an image of someone confident, charismatic and quick-witted with a brilliant smile, and an approachable manner. Sure, these qualities make for an excellent salesperson – especially if you throw a positive mindset into the mix. However, if this person lacks consistency in their approach, then their image of success may be just that: an image, a facade. Look closer at their performance and you may see they are enjoying average results at best. The key to success is consistency Consistency may not seem as glamorous as a dazzling salesperson in a sharp suit, but its impact is far greater. When provided with a consistent framework for success, your staff will be more likely to meet their targets on a regular basis, as opposed to sporadically hitting [...]

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