Award-Winning Sales
Performance & Improvement

Sales Performance
& Improvement

Experienced sales coaches passionate about the
profession of selling & improving sales performance.
Become Fluent in Sales

Become Fluent in Sales

We’re passionate about the profession of selling
& raising the performance & results of sales

Put the Science into Selling

Practical strategies & tools for exceptional results,
developed from extensive research.
Certified Partner
Certified Partner
Objective Management Group

Powerful Assessment & Evaluation
Tools for Revenues & Increased Success

Voted top sales assessment tool
for 7 consecutive years.
Objective Management GroupObjective Management Group
Featured Partner
Featured Partner
No.1 Sales and Marketing ToolNo.1 Sales and Marketing Tool

About Us

Become Fluent in Sales

Ventas is an award-winning team of experienced sales people, business people, trainers and managers who are passionate about the profession of selling and raising the performance and results of sales organisations.

Real people. Real experience. Real results.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

  • Ventas Sales Leadership Breakfast
  • Sales Coaching and Training
  • Ventas Become Fluent in Sales
  • Ventas Sales David Crabtree
  • Ventas Sales Pete Evans
  • Ventas Sales Seminar

Our clients typically increase their sales by 35% within 12 months
of working with us

Our Partners & Tools

We partner with renowned organisations that provide world-class, sales specific assessment tools to help our clients grow revenue.

Innovative, world-leading tools & strategies for enduring change & exceptional results.

Put the science into selling

A holistic approach to sales development using research-backed methodologies for measurable results.

Objective Management Group
Pioneering assessment tools to maximise sales team performance.

Understand & Improve Your Salespeople

OMG’s assessment tools are used by more than 11,000 companies & on 1m salespeople. 

Enable your sales team with award-winning softare trusted by clients in over 60 countries.


A complete sales effectiveness platform that enables you to develop a milestone-based, informative & actionable sales process & methodology.

Reveal the decisive moments of all your sales conversations.


Profile coachable insight on every rep on every call, to improve performance and revenue.


Get In Touch

Real People. Real Experience. Real Results.

Contact Us
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Sales News & Blog

Insight, advice and opinion to help grow sales in your business

2810, 2019

How can you beat the dominant competitor in your industry?

By |October 28th, 2019|Personal Development, Sales Leadership, Sales Performance, Sales Process|

In this guest post, Paul O’Donohue, CEO & Founder of Sales Star, uses England's win over the All Blacks to highlight just how important it is to have a game-plan or strategy in business as well as sport.    England beat the mighty All Blacks in the Rugby World Cup. Right from the get-go the world could see they were in for a spectacle. The All Blacks threw down their usual Haka that psyches most teams out before the game has started. But England countered their fierce Haka by standing shoulder to shoulder in a V formation that neutralised the ABs pre-game advantage. It gave us an insight into an England squad was not just there to challenge the greatest rugby team in the world, they had come to win! This staunch V formation signified that England not only had a [...]

1710, 2019

Pete Evans To Interview OMG Founder Dave Kurlan In Live Webinar

By |October 17th, 2019|Company News, Events, Personal Development, Sales, Sales People, Sales Performance, Videos|

Later this month Ventas Managing Director Pete Evans will be interviewing Objective Management Group (OMG) CEO Dave Kurlan about the importance and value in using sales evaluations to support the development of salespeople during a live webinar. OMG are the leader of sales evaluations and sales candidate assessments. Dave Kurlan is expert in all facets of sales, sales leadership, sales strategy, sales process, sales recruiting, sales training, coaching and consulting. Ventas is an award winning OMG partner. In this interactive interview, hosted by the Association of Professional Sales on 30th October, Dave and Pete will share their thoughts on the importance of using sales assessments to evaluate salespeople to help support the drive for improved sales performance. Research shows that increasing numbers of salespeople are struggling to hit their sales quotas, despite the fact that investment in traditional sales training continues. [...]

1710, 2019

Why a sales process without a buyer’s journey will fail

By |October 17th, 2019|Sales, Sales Process|

The journey that a buyer takes to evaluate and make a purchase has changed significantly over the past 10 to 20 years. Unfortunately, the sales process within many organisations – particularly ones that are large and well established – remain traditional in their approach. Businesses that choose to ignore changing consumer behaviour are putting future growth and sales at risk and are losing out to companies that continue to evolve. Why the change in buyer behaviour? There is no doubt that technology has been the single biggest driving factor behind this transformation, particularly when it comes to B2B. People now have access to more information than ever before, and because of this, they typically get further down the buyer’s journey before a sales representative is even engaged. In a survey conducted by Forrester, 74 percent of business buyers indicated that they conduct over half of [...]

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