Award-Winning Sales
Performance & Improvement

Sales Performance
& Improvement

Experienced sales coaches passionate about the
profession of selling & improving sales performance.
Become Fluent in Sales

Become Fluent in Sales

We’re passionate about the profession of selling
& raising the performance & results of sales

Put the Science into Selling

Practical strategies & tools for exceptional results,
developed from extensive research.
Certified Partner
Certified Partner
Objective Management Group

Powerful Assessment & Evaluation
Tools for Revenues & Increased Success

Voted top sales assessment tool
for 7 consecutive years.
Objective Management GroupObjective Management Group
Featured Partner
Featured Partner
No.1 Sales and Marketing ToolNo.1 Sales and Marketing Tool

About Us

Become Fluent in Sales

Ventas is an award-winning team of experienced sales people, business people, trainers and managers who are passionate about the profession of selling and raising the performance and results of sales organisations.

Real people. Real experience. Real results.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

  • Ventas Sales Leadership Breakfast
  • Sales Coaching and Training
  • Ventas Become Fluent in Sales
  • Ventas Sales David Crabtree
  • Ventas Sales Pete Evans
  • Ventas Sales Seminar

Our clients typically increase their sales by 35% within 12 months
of working with us

Our Partners & Tools

We partner with renowned organisations that provide world-class, sales specific assessment tools to help our clients grow revenue.

Innovative, world-leading tools & strategies for enduring change & exceptional results.

Put the science into selling

A holistic approach to sales development using research-backed methodologies for measurable results.

Objective Management Group
Pioneering assessment tools to maximise sales team performance.

Understand & Improve Your Salespeople

OMG’s assessment tools are used by more than 11,000 companies & on 1m salespeople. 

Enable your sales team with award-winning softare trusted by clients in over 60 countries.


A complete sales effectiveness platform that enables you to develop a milestone-based, informative & actionable sales process & methodology.

Reveal the decisive moments of all your sales conversations.


Profile coachable insight on every rep on every call, to improve performance and revenue.


Get In Touch

Real People. Real Experience. Real Results.

Contact Us
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Sales News & Blog

Insight, advice and opinion to help grow sales in your business

1405, 2019

3 ways to become a trusted consultative sales advisor

By |May 14th, 2019|Personal Development, Sales, Sales Leadership, Sales Performance|

While the foundation of consultative selling is to enhance client profits, it’s near impossible to do that if the customer doesn’t trust you first. And establishing yourself as a trusted advisor starts with your very first point of contact with your client. If you want to achieve the coveted “trusted advisor” status, follow these three consultative selling tips. 1. Target the right person The consultative sales strategy works best when selling to CEOs and business leaders. These are the people who care about business profits. If you fail to reach the right person, that is, the one who can make big business decisions to impact those profits, then your positioning statement is going to fall on deaf ears. “Middle to lower management are usually not driven by profit outcomes,” says Alex Chan, Head of Learning and Development at SalesStar Global. “They are [...]

205, 2019

The 7 best questions to reveal your client’s needs

By |May 2nd, 2019|Personal Development, Sales, Sales Process|

If you’re looking to start selling consultatively, you’ll need to master the art of Socratic questioning. If you’re stumped on what questions to ask clients and how to structure your approach to uncover their problems, look no further. Here’s what you need to know. But first, what makes a “great question” in consultative selling? The goal of a consultative seller’s line of questioning is to uncover your client's needs––aka a problem that needs fixing! What’s more, you only need to find one compelling problem. To do this, consultative sellers use Socratic questions—questions that are designed to make their recipients work through complicated problems and their implications. This method involves asking open-ended—who, what, when, where, why, how—questions that encourage the client to talk at length, rather than give simple yes/no answers. “Your goal is to uncover one thing they're struggling with that you can [...]

2404, 2019

Recruiting a sales manager: Are you identifying the right competencies? 

By |April 24th, 2019|Company News, Sales Leadership, Sales People, Sales Performance|

Following our attendance at the recent Objective Management Group International Partners Conference, we have decided to share more of the great data from OMG's data warehouse. This week we wanted to share some of the findings about sales managers. The graphic below highlights the fact that experienced sales managers are only marginally better than less experienced sales managers. What may come as a surprise are the average scores for sales managers with more than 25 years’ experience, 25 years’ experience in the same industry and 25 years’ service with the same company. 25 years’ experience does not guarantee a great sales manager nor does industry experience. Those sales managers who have moved around are better than those who have stayed with one company. Younger and less experienced sales managers could provide you with hidden gems. This graphic demonstrates that hiring for experience [...]

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