Award-Winning Sales
Performance & Improvement

Sales Performance
& Improvement

Experienced sales coaches passionate about the
profession of selling & improving sales performance.
Become Fluent in Sales

Become Fluent in Sales

We’re passionate about the profession of selling
& raising the performance & results of sales

Put the Science into Selling

Practical strategies & tools for exceptional results,
developed from extensive research.
Certified Partner
Certified Partner
Objective Management Group

Powerful Assessment & Evaluation
Tools for Revenues & Increased Success

Voted top sales assessment tool
for 7 consecutive years.
Objective Management GroupObjective Management Group
Featured Partner
Featured Partner
No.1 Sales and Marketing ToolNo.1 Sales and Marketing Tool

About Us

Become Fluent in Sales

Ventas is an award-winning team of experienced sales people, business people, trainers and managers who are passionate about the profession of selling and raising the performance and results of sales organisations.

Real people. Real experience. Real results.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

  • Ventas Sales Leadership Breakfast
  • Sales Coaching and Training
  • Ventas Become Fluent in Sales
  • Ventas Sales David Crabtree
  • Ventas Sales Pete Evans
  • Ventas Sales Seminar

Our clients typically increase their sales by 35% within 12 months
of working with us

Our Partners & Tools

We partner with renowned organisations that provide world-class, sales specific assessment tools to help our clients grow revenue.

Innovative, world-leading tools & strategies for enduring change & exceptional results.

Put the science into selling

A holistic approach to sales development using research-backed methodologies for measurable results.

Objective Management Group
Pioneering assessment tools to maximise sales team performance.

Understand & Improve Your Salespeople

OMG’s assessment tools are used by more than 11,000 companies & on 1m salespeople. 

Enable your sales team with award-winning softare trusted by clients in over 60 countries.


A complete sales effectiveness platform that enables you to develop a milestone-based, informative & actionable sales process & methodology.

Reveal the decisive moments of all your sales conversations.


Profile coachable insight on every rep on every call, to improve performance and revenue.


Get In Touch

Real People. Real Experience. Real Results.

Contact Us
Request a call-back

Sales News & Blog

Insight, advice and opinion to help grow sales in your business

908, 2019

Don’t trust your gut! Why a sales recruitment strategy is vital

By |August 9th, 2019|Sales, Sales Recruitment|

Our research shows that 46 percent of hires fail within the first 18 months on the job. Why? It comes down to a number of factors—from simple incompetence to misunderstanding the role—but possibly the most crucial is strategy. If no recruitment strategy is used, you might as well fire paper plane job advertisements across the city and hope for the best. Lack of a recruitment strategy is one of the most critical mistakes CEOs make when it comes finding top sales staff. For sales recruitment to be effective, the right parameters, a proven approach and a good process to determine skills and compatibility is needed—just like science. And like science, your recruitment strategy should not be influenced by perceptions or feelings. The science of recruitment Science is methodical, and the same should go for your recruitment strategy. To find team members who are able [...]

108, 2019

A customer service training programme is essential for sales growth

By |August 1st, 2019|Sales, Sales People, Sales Training|

Lead generation, cold calling, prospecting, networking – these are all essential things for a salesperson to do in order to meet targets and bring in revenue, right? Not always.  What if your sales team could exceed goals, and grow your business, without even having to find new customers? It’s possible. Herein lies the power of customer service, providing your sales representatives with the opportunity to cross-sell, upsell, resell and benefit from referrals. So how can your company prosper in today’s competitive marketplace? By investing in your customers and ensuring those who service them do it well. The value of a strong service culture Everyone in business should know the importance of good customer service. However, developing a strong service culture isn’t always at the top of the list of priorities. It’s often overshadowed by a focus on things such ‘growing revenue’, ‘increasing [...]

2907, 2019

Recruiting sales reps? Then it’s a good time to rethink your sales recruitment strategy

By |July 29th, 2019|Sales, Sales People, Sales Process, Sales Recruitment|

Gut feel is not a recruitment strategy. Yet, many organisations still rely on it to recruit their salespeople. It’s a hit and (mostly) miss strategy, and it can severely impact a company’s ability to grow. Onboarding an ineffective salesperson is not going to help you hit your growth targets. However, a solid sales recruitment strategy will. Why have a sales recruitment strategy? As a sales manager, you want to hire candidates who are better than the people you had before. The best way to ensure you hire the right people is to use a recruitment strategy that employs science and process for maximum effect. “The single fastest way to grow sales is to recruit the right person for the role,” says Paul O’Donohue, SalesStar’s Founder and Global CEO. 5 ways to recruit the right salespeople If you’re looking to revamp your recruitment [...]

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