Award-Winning Sales
Performance & Improvement

Sales Performance
& Improvement

Experienced sales coaches passionate about the
profession of selling & improving sales performance.
Become Fluent in Sales

Become Fluent in Sales

We’re passionate about the profession of selling
& raising the performance & results of sales

Put the Science into Selling

Practical strategies & tools for exceptional results,
developed from extensive research.
Certified Partner
Certified Partner
Objective Management Group

Powerful Assessment & Evaluation
Tools for Revenues & Increased Success

Voted top sales assessment tool
for 7 consecutive years.
Objective Management GroupObjective Management Group
Featured Partner
Featured Partner
No.1 Sales and Marketing ToolNo.1 Sales and Marketing Tool

About Us

Become Fluent in Sales

Ventas is an award-winning team of experienced sales people, business people, trainers and managers who are passionate about the profession of selling and raising the performance and results of sales organisations.

Real people. Real experience. Real results.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

  • Ventas Sales Leadership Breakfast
  • Sales Coaching and Training
  • Ventas Become Fluent in Sales
  • Ventas Sales David Crabtree
  • Ventas Sales Pete Evans
  • Ventas Sales Seminar

Our clients typically increase their sales by 35% within 12 months
of working with us

Our Partners & Tools

We partner with renowned organisations that provide world-class, sales specific assessment tools to help our clients grow revenue.

Innovative, world-leading tools & strategies for enduring change & exceptional results.

Put the science into selling

A holistic approach to sales development using research-backed methodologies for measurable results.

Objective Management Group
Pioneering assessment tools to maximise sales team performance.

Understand & Improve Your Salespeople

OMG’s assessment tools are used by more than 11,000 companies & on 1m salespeople. 

Enable your sales team with award-winning softare trusted by clients in over 60 countries.


A complete sales effectiveness platform that enables you to develop a milestone-based, informative & actionable sales process & methodology.

Reveal the decisive moments of all your sales conversations.


Profile coachable insight on every rep on every call, to improve performance and revenue.


Get In Touch

Real People. Real Experience. Real Results.

Contact Us
Request a call-back

Sales News & Blog

Insight, advice and opinion to help grow sales in your business

1301, 2020

Overcoming the skills gap: 6 steps to develop solid sales skills

By |January 13th, 2020|Personal Development, Sales People, Sales Training|

Not having the right set of skills and knowledge will hamstring any team—no matter how good their mindset is. Training up sales reps to ensure they have the necessary skills to perform in their role is vital, but it’s not always easy. The skills salespeople tend to lack Getting in front of the target market: Selling does not rely on luck. It’s about reaching the right person at the right time. It’s something today’s salespeople tend to struggle with—especially with the growing reluctance to target potential clients via the phone. Good account management: Having strong account managers who know the techniques and strategies to upsell and cross-sell to existing clients to increase the amount they purchase is a huge asset to growing companies. Negotiation skills: The ability to uphold price and sell on value comes down to a salesperson's ability to negotiate with clients. Consultative [...]

1712, 2019

Our secret recipe for a triumphant sales team

By |December 17th, 2019|Sales, Sales People, Sales Performance|

We help businesses create triumphant sales teams – and we’re willing to share our secret recipe for success with you. Our recipe is simple yet effective: we put the science into selling. Some businesses rely on luck, intuition and good faith. Others rely on hard work, long hours and hoping for the best. We rely on science – on tested methodologies that are proven to work. That’s how we get it right, time after time. “We take a holistic approach to sales development using proven methodologies that provide measurable results,” says Alex Chan, SalesStar’s Global Director Learning. “Everything we do is based on extensive research and real-world data. We don’t leave success up to chance.” Ready to boost your sales team's performance? Here are the ingredients you need: Ingredient one: research We dedicate a large portion of time to staying up-to-date with current [...]

412, 2019

Santa CEO – Ventas Christmas Ad [Video]

By |December 4th, 2019|Company News, Events, Personal Development, Sales, Sales Coaching, Sales Leadership, Sales People, Sales Performance, Sales Process, Sales Targets, Sales Training, Videos|

Santa, CEO - The Ventas Christmas Ad You know how it’s not really Christmas until you see the Coca-Cola truck advert? Well, we’re hoping that feeling will soon become synonymous with the Ventas Christmas Ad - yes, that’s right, the same one we showed you last year. This year we did a perfectly cheery new Christmas video with our heads cut out and placed on dancing elf bodies with an accompanying message informing all of our clients how truly grateful we are for their business and how we wish them success next year (which of course, we are and do). But we felt the message just didn’t emphasize what we’re about as well as the ‘Santa CEO’ video did. And so, here it is again, in all its glory for 2019! Hey, if it’s good enough for Coca-Cola it’s good enough for [...]

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