Award-Winning Sales
Performance & Improvement

Sales Performance
& Improvement

Experienced sales coaches passionate about the
profession of selling & improving sales performance.
Become Fluent in Sales

Become Fluent in Sales

We’re passionate about the profession of selling
& raising the performance & results of sales

Put the Science into Selling

Practical strategies & tools for exceptional results,
developed from extensive research.
Certified Partner
Certified Partner
Objective Management Group

Powerful Assessment & Evaluation
Tools for Revenues & Increased Success

Voted top sales assessment tool
for 7 consecutive years.
Objective Management GroupObjective Management Group
Featured Partner
Featured Partner
No.1 Sales and Marketing ToolNo.1 Sales and Marketing Tool

About Us

Become Fluent in Sales

Ventas is an award-winning team of experienced sales people, business people, trainers and managers who are passionate about the profession of selling and raising the performance and results of sales organisations.

Real people. Real experience. Real results.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

  • Ventas Sales Leadership Breakfast
  • Sales Coaching and Training
  • Ventas Become Fluent in Sales
  • Ventas Sales David Crabtree
  • Ventas Sales Pete Evans
  • Ventas Sales Seminar

Our clients typically increase their sales by 35% within 12 months
of working with us

Our Partners & Tools

We partner with renowned organisations that provide world-class, sales specific assessment tools to help our clients grow revenue.

Innovative, world-leading tools & strategies for enduring change & exceptional results.

Put the science into selling

A holistic approach to sales development using research-backed methodologies for measurable results.

Objective Management Group
Pioneering assessment tools to maximise sales team performance.

Understand & Improve Your Salespeople

OMG’s assessment tools are used by more than 11,000 companies & on 1m salespeople. 

Enable your sales team with award-winning softare trusted by clients in over 60 countries.


A complete sales effectiveness platform that enables you to develop a milestone-based, informative & actionable sales process & methodology.

Reveal the decisive moments of all your sales conversations.


Profile coachable insight on every rep on every call, to improve performance and revenue.


Get In Touch

Real People. Real Experience. Real Results.

Contact Us
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Sales News & Blog

Insight, advice and opinion to help grow sales in your business

2907, 2020

6 reasons your team provide a consistently inconsistent sales forecast

By |July 29th, 2020|Sales, Sales Performance|

What can be more difficult to manage in a business than a sales force that is unable to accurately forecast results? The truth is, there really isn’t much else that can affect business growth and profitability like unpredictable sales results can – as you’ll find it has an impact on almost every part of the company, from strategy, to budgets, business plans, scalability and much more. So why could your sales department be struggling with inconsistency? There are six potential causes*: 1. Lack of accountability This has the potential of being the biggest roadblock to achieving sales results within an organisation. When sales people are able to make excuses as to why they aren’t meeting KPIs, can’t fill their pipeline, or are unable to close, then there won’t be the motivation to succeed. It also creates an atmosphere of no one needing to [...]

1507, 2020

What is your sales value proposition? Does it work?

By |July 15th, 2020|Sales, Sales People, Sales Performance, Sales Process|

In today’s highly commoditised global market, if a company doesn’t have a sales value proposition then it is unlikely they will be successful and achieve growth.  But even if you do have a value proposition – it doesn’t necessarily mean it is effective, as there are certainly both good and very bad ones out there. Here’s a small exercise you can do with your sales team. Ask them the following questions; How your business is different How your company adds a valuable extra to its product or service How you save a customer/client money (something other than a better price) How your business provides a unique expertise How you can be used as a unique resource How your business simply does things better Did anyone struggle? Was everyone’s response quite different? If there was any difficulty answering those questions then it is [...]

107, 2020

5 things that prevent your sales training from failing miserably!

By |July 1st, 2020|Sales, Sales Performance, Sales Training|

The sad fact is that sales training, on its own, doesn’t work and worse still there are typical reasons why it fails that, if avoided, can totally change the outcome. Here are five simple tips to consider that can make all the difference and ensure that you don’t make the same mistakes that so many companies do when it comes to developing and growing your sales. In an attempt to save money from the start some companies simply choose off-the-shelf, generic training programmes that typically have little or no relevance to the needs of your team – avoid these at all costs! Take the time to evaluate the needs of your team before you prescribe a training solution. Clearly identify where your team is now and where you need them to be to deliver the results you desire. Ask the tough questions – do I have the [...]

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