Award-Winning Sales
Performance & Improvement

Sales Performance
& Improvement

Experienced sales coaches passionate about the
profession of selling & improving sales performance.
Become Fluent in Sales

Become Fluent in Sales

We’re passionate about the profession of selling
& raising the performance & results of sales

Put the Science into Selling

Practical strategies & tools for exceptional results,
developed from extensive research.
Certified Partner
Certified Partner
Objective Management Group

Powerful Assessment & Evaluation
Tools for Revenues & Increased Success

Voted top sales assessment tool
for 7 consecutive years.
Objective Management GroupObjective Management Group
Featured Partner
Featured Partner
No.1 Sales and Marketing ToolNo.1 Sales and Marketing Tool

About Us

Become Fluent in Sales

Ventas is an award-winning team of experienced sales people, business people, trainers and managers who are passionate about the profession of selling and raising the performance and results of sales organisations.

Real people. Real experience. Real results.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

  • Ventas Sales Leadership Breakfast
  • Sales Coaching and Training
  • Ventas Become Fluent in Sales
  • Ventas Sales David Crabtree
  • Ventas Sales Pete Evans
  • Ventas Sales Seminar

Our clients typically increase their sales by 35% within 12 months
of working with us

Our Partners & Tools

We partner with renowned organisations that provide world-class, sales specific assessment tools to help our clients grow revenue.

Innovative, world-leading tools & strategies for enduring change & exceptional results.

Put the science into selling

A holistic approach to sales development using research-backed methodologies for measurable results.

Objective Management Group
Pioneering assessment tools to maximise sales team performance.

Understand & Improve Your Salespeople

OMG’s assessment tools are used by more than 11,000 companies & on 1m salespeople. 

Enable your sales team with award-winning softare trusted by clients in over 60 countries.


A complete sales effectiveness platform that enables you to develop a milestone-based, informative & actionable sales process & methodology.

Reveal the decisive moments of all your sales conversations.


Profile coachable insight on every rep on every call, to improve performance and revenue.


Get In Touch

Real People. Real Experience. Real Results.

Contact Us
Request a call-back

Sales News & Blog

Insight, advice and opinion to help grow sales in your business

1806, 2019

Consultative selling vs solution selling

By |June 18th, 2019|Personal Development, Sales, Sales Process|

Many salespeople seem to believe that consultative selling and solution selling are the same thing. They’re right––to a point. But there’s a lot more to it than that. Here’s why. What is solution selling? Solution selling is, as its name suggests, focused on finding out what a customer’s needs are, then selling them a solution, in the form of a product or service (or a combination of both), to meet those needs. It came into existence in the 1980s and was fuelled to fame thanks to the success of Xerox, who used this approach. Since then, it has gone through several reincarnations, including SPIN selling, RAIN selling and Customer Centric Selling, but at their core, these strategies all share the same solution selling methodology. Like many other modern sales strategies, solution selling avoids talking about ‘features and benefits’ in its pitch. Instead, its conversation remains [...]

406, 2019

Consultative selling vs value based selling

By |June 4th, 2019|Personal Development, Sales, Sales Process|

Is it time for value-based selling to bow its head to consultative? For the third round of our sales strategy showdown, we’re examining the merits of value-based selling and how it compares to the consultative approach. What is value-based selling? Value-based selling focuses on highlighting the measurable business values a product or service will bring to a customer. The values include expenditure, cost savings, production and productivity – all the measurable factors that affect a business’s profitability. In layman’s terms, it’s about explaining (in-depth) how a product or service can help a customer address a problem. Salespeople often use this strategy to explain product pricing; products that offer greater value to the customer can justify a greater price tag. Value selling is the most effective in B2B sales environments where companies want to use value to differentiate themselves from the competition. The [...]

2205, 2019

Coach The Sale Podcast – Developing A Sales Coaching Culture and Mindset

By |May 22nd, 2019|Sales, Sales Coaching, Sales Leadership, Sales People, Videos|

Ventas MD Pete Evans was recently interviewed by Matt Hayman from Refract as part of their ‘Coach The Sale’ Podcast series. In this episode, Pete discusses how to develop a sales coaching culture and mindset among your team, as well as yourself. The episode will also address the following topics: Is “Sales Coaching” more than a buzz word? Distinguishing between Sales Coaching and Sales Management. Why do some have a resistance to coaching, and how to deal with it? How can one manage their own mindset? The importance of identifying different learning styles. Ways to implement constant reflection and self-evaluation. 3 key ways to develop self-awareness. How to avoid the pitfalls of hearing feedback as criticism. Getting the most out of your pipeline. What’s the best way to conduct a coach ability assessment? Are there ways to implement coaching in the [...]

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