Award-Winning Sales
Performance & Improvement

Sales Performance
& Improvement

Experienced sales coaches passionate about the
profession of selling & improving sales performance.
Become Fluent in Sales

Become Fluent in Sales

We’re passionate about the profession of selling
& raising the performance & results of sales

Put the Science into Selling

Practical strategies & tools for exceptional results,
developed from extensive research.
Certified Partner
Certified Partner
Objective Management Group

Powerful Assessment & Evaluation
Tools for Revenues & Increased Success

Voted top sales assessment tool
for 7 consecutive years.
Objective Management GroupObjective Management Group
Featured Partner
Featured Partner
No.1 Sales and Marketing ToolNo.1 Sales and Marketing Tool

About Us

Become Fluent in Sales

Ventas is an award-winning team of experienced sales people, business people, trainers and managers who are passionate about the profession of selling and raising the performance and results of sales organisations.

Real people. Real experience. Real results.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

  • Ventas Sales Leadership Breakfast
  • Sales Coaching and Training
  • Ventas Become Fluent in Sales
  • Ventas Sales David Crabtree
  • Ventas Sales Pete Evans
  • Ventas Sales Seminar

Our clients typically increase their sales by 35% within 12 months
of working with us

Our Partners & Tools

We partner with renowned organisations that provide world-class, sales specific assessment tools to help our clients grow revenue.

Innovative, world-leading tools & strategies for enduring change & exceptional results.

Put the science into selling

A holistic approach to sales development using research-backed methodologies for measurable results.

Objective Management Group
Pioneering assessment tools to maximise sales team performance.

Understand & Improve Your Salespeople

OMG’s assessment tools are used by more than 11,000 companies & on 1m salespeople. 

Enable your sales team with award-winning softare trusted by clients in over 60 countries.


A complete sales effectiveness platform that enables you to develop a milestone-based, informative & actionable sales process & methodology.

Reveal the decisive moments of all your sales conversations.


Profile coachable insight on every rep on every call, to improve performance and revenue.


Get In Touch

Real People. Real Experience. Real Results.

Contact Us
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Sales News & Blog

Insight, advice and opinion to help grow sales in your business

310, 2019

Why every sales recruitment strategy must include millennials

By |October 3rd, 2019|Sales, Sales Coaching, Sales People, Sales Recruitment|

With an abundance of articles that label millennials as ‘apathetic’ and ‘entitled’, it’s understandable why some organisations are cautious about hiring them – especially in large numbers. But by 2020, millennials will account for 50 percent of the workforce as they replace the retiring baby boomer generation. Organisations have to start rethinking their sales recruitment strategies, because very soon they’ll be competing for millennial talent to fill vacant roles, and that includes sales. Where millennials fit into sales As PricewaterhouseCoopers (PwC) summarised in their global generation study, it is the millennials’ use of technology that clearly sets them apart. They grew up with technology – and they know how to leverage it. As PwC states in their report: ‘this is the first generation to enter the workplace with a better grasp of key business tools than more senior workers.’ Millennials already have a firm handle on all [...]

1709, 2019

Internal customer service training is key to success

By |September 17th, 2019|Sales, Sales Coaching|

It’s no secret that customer service and sales don’t always get along. Whether that’s because they’re often split into two different departments, or that communication between them isn’t as good as it could be, it is rare to find an organisation that has a seamless integration between pre-sales and after-sales support. But the value of this relationship can’t be ignored, and when done right, it has the power to grow revenue, increase sales and expand market share. So where do organisations start in order to ensure the bridge between sales and customer service is effective, efficient and robust? The importance of two-way data flow In many businesses, the customer journey is seen as a line, where they get passed from pre-sales to customer service, depending on if there is any follow-up or ongoing assistance required. But this is a very ineffective process when [...]

309, 2019

4 mistakes that lead to an ineffective sales process

By |September 3rd, 2019|Sales, Sales Process|

All too often salespeople are told that in order to achieve their sales targets they need to network and build relationships, assist potential clients with decision making, or confirm joint commitments. Encapsulating all of this is the sales process, which includes the tasks mentioned above. It will also incorporate what the Head of Sales deems is important to ensure everyone in the sales team knows what to do to drive sales. Sound familiar? Despite being created to help your sales team succeed, there is a strong likelihood that your sales process is setting your salespeople up to fail before they even pick up the phone. Why? It’s usually because of these four common mistakes: 1. Your sales process is not developed with top performers in mind Your sales process must reflect the behaviours and practices of your top performers. It is vitally [...]

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