Award-Winning Sales
Performance & Improvement

Sales Performance
& Improvement

Experienced sales coaches passionate about the
profession of selling & improving sales performance.
Become Fluent in Sales

Become Fluent in Sales

We’re passionate about the profession of selling
& raising the performance & results of sales

Put the Science into Selling

Practical strategies & tools for exceptional results,
developed from extensive research.
Certified Partner
Certified Partner
Objective Management Group

Powerful Assessment & Evaluation
Tools for Revenues & Increased Success

Voted top sales assessment tool
for 7 consecutive years.
Objective Management GroupObjective Management Group
Featured Partner
Featured Partner
No.1 Sales and Marketing ToolNo.1 Sales and Marketing Tool

About Us

Become Fluent in Sales

Ventas is an award-winning team of experienced sales people, business people, trainers and managers who are passionate about the profession of selling and raising the performance and results of sales organisations.

Real people. Real experience. Real results.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

  • Ventas Sales Leadership Breakfast
  • Sales Coaching and Training
  • Ventas Become Fluent in Sales
  • Ventas Sales David Crabtree
  • Ventas Sales Pete Evans
  • Ventas Sales Seminar

Our clients typically increase their sales by 35% within 12 months
of working with us

Our Partners & Tools

We partner with renowned organisations that provide world-class, sales specific assessment tools to help our clients grow revenue.

Innovative, world-leading tools & strategies for enduring change & exceptional results.

Put the science into selling

A holistic approach to sales development using research-backed methodologies for measurable results.

Objective Management Group
Pioneering assessment tools to maximise sales team performance.

Understand & Improve Your Salespeople

OMG’s assessment tools are used by more than 11,000 companies & on 1m salespeople. 

Enable your sales team with award-winning softare trusted by clients in over 60 countries.


A complete sales effectiveness platform that enables you to develop a milestone-based, informative & actionable sales process & methodology.

Reveal the decisive moments of all your sales conversations.


Profile coachable insight on every rep on every call, to improve performance and revenue.


Get In Touch

Real People. Real Experience. Real Results.

Contact Us
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Sales News & Blog

Insight, advice and opinion to help grow sales in your business

107, 2020

5 things that prevent your sales training from failing miserably!

By |July 1st, 2020|Sales, Sales Performance, Sales Training|

The sad fact is that sales training, on its own, doesn’t work and worse still there are typical reasons why it fails that, if avoided, can totally change the outcome. Here are five simple tips to consider that can make all the difference and ensure that you don’t make the same mistakes that so many companies do when it comes to developing and growing your sales. In an attempt to save money from the start some companies simply choose off-the-shelf, generic training programmes that typically have little or no relevance to the needs of your team – avoid these at all costs! Take the time to evaluate the needs of your team before you prescribe a training solution. Clearly identify where your team is now and where you need them to be to deliver the results you desire. Ask the tough questions – do I have the [...]

306, 2020

How to: Increase customer retention

By |June 3rd, 2020|Sales, Sales People, Sales Performance, Sales Process|

Did you know that it can cost more to acquire NEW customers than to hold onto the ones you’ve got? Yes, customer retention is key for every business.  But wait! That doesn’t mean you should throw out your salespeople and only hire good account managers. The best outcome for any business is to keep bringing in new clients as well as holding on tight to the ones you’ve got. That’s how we grow isn’t it? Selling is exciting, especially when a deal is secured. But it’s getting that balance right – if all we do is spend time selling and promoting ourselves to potential new customers, who is looking after the ones that are already signed up? Just because they ‘bought’ from you doesn’t mean you stop providing them with a service. You have to continue meeting their needs.  And while the reasoning behind this [...]

2105, 2020

How to: Create your positioning statement and USP

By |May 21st, 2020|Personal Development, Sales People, Sales Performance|

Positioning statements are a short statement (typically 10 seconds or less) intended to capture the attention of potential customers and prompt further discussion.  Often referred to as your ‘elevator pitch’ or ‘BBQ pitch’ they are ideal to use at networking events where you only have a brief opportunity to create a first impression that motivates people to want to know more about your product or service. Positioning statements are intended to position both you and your company in the eyes of your customer in a range of situations, for example: Prospecting when attempting to make appointment At the first introductory meeting In any situation that you want to introduce yourself and explain what you do in 10 seconds or less, such as at a networking event. They are used to quickly differentiate your products and services to help you stand out and [...]

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